Our team
Dustin Metcalf
Founder and CEO
For more than 10 years, Dustin worked for the largest bank in the country, and he built a successful business helping hundreds of clients invest and plan for their future. After a decade feeling stuck inside of the corporate box where he felt his uniqueness and ability to help clients was always secondary to the company’s bottom line, he decided to create Four C Financial.
Dustin set out to create a client-focused firm that utilizes an open architecture platform that allows advisors to choose from the top money managers in the industry, all while negotiating the lowest costs available for clients. Dustin developed industry partnerships with innovative technology firms that focus on tax-smart investment management, so our clients have opportunities to reduce their current tax bill and potentially increase their long-term wealth.
As a licensed Financial Advisor, Dustin specializes in retirement income planning as well as educating clients about markets and the specific investments they own. With nearly 15 years of experience, he has found that when clients have a better understanding of what they own, why they own it, and how much it costs, they can then focus on the long-term success of their investments rather than the short-term volatility that exists in markets.
When he is not working with clients, Dustin has a passion for cooking and sports along with spending time with his wife Jamie and their four sons Cash, Carter, Crosby, and Cooper.
Larry Hancock
Investment Advisor
Larry founded ProActive Retirement Solutions nearly two decades ago to help people get a head start on preparing for the retirement of their dreams. In 2024, ProActive Retirement Solutions was acquired by Four C Financial and now has a long-term strategic partnership in place.
Larry was inspired to enter the financial industry after watching his parents’ struggle. Their lack of knowledge and guidance left them confused about how to sort out their retirement income puzzle. Today, Larry and his team help people feel comfortable with plans they understand that put them on the path toward the lifestyles they want.
Larry is licensed to offer a multitude of investment options. He specializes in retirement income planning and investment management with an emphasis on risk management. Larry aims to help middle-income families manage their investment risk. He leads the firm in providing clients with effective, easy-to-understand solutions for knowing how much income is sustainable in retirement and how to make informed decisions about where to save and invest.
Outside of the office, Larry enjoys outdoor activities like golf, kayaking, skiing, and exploring the Northwest.
